Privacy policy

Lady M Hong Kong ("Lady M" or "we" or "us") realizes the importance of privacy and will keep your personal data confidential and follow this Privacy Policy as specified below or as amended from time to time by us:

1. Collecting Personal Data
Lady M may collect some of your personal data when you order any item online or join any activity organized by us and our partners or affiliates. The provision of your personal data to Lady M is necessary for us to provide services to you. In the event that you do not provide such information to us, we may not be able to provide any service to you. For the purpose of this policy, "affiliates" shall include any entity directly or indirectly held by any direct or indirect shareholder of Lady M.

2. Use of Personal Data
Lady M uses your information to deliver our products and/or services to you, administer your account, conduct general customer affairs, conduct research and analysis, communicate with you from time to time so that you can obtain newsletter (such as customer benefits, details of activities, etc.) and marketing information, activities, products and services in relation to food and beverage and other Lady M merchandizes. In respect of the uses stated herein, your personal data may be provided by us to third party data processors or services providers (including, without limitation, logistics companies, data companies, telecommunication companies and information technology companies) engaged by us for the above purposes.

3. Use of Personal Data
Lady M will keep all your personal data confidential at all times. The information shall only be maintained by Lady M for the period of time which is necessary to fulfill the purpose of use of such data (including any purpose directly related).

4. Direct marketing
Lady M intends to use your personal data for direct marketing purposes. You will need to give your consent (including representation of no objection) before any processing takes place. Please note the following:
4.1 Lady M may use data from time to time collected kept by us, including your name, telephone number and electronic mail address, for direct marketing purposes;
4.2 Services, products and market subject to be used for direct marketing: information, activities, products and services in relation to food and beverages, other Lady M merchandizes and courses and activities organized by us and our partners or affiliates.
4.3 In order to conduct the above direct marketing, Lady M may engage third party data processors or services providers (including, without limitation, logistics companies, data companies, telecommunication companies and information technology companies) to complete the tasks;
4.4 Lady M will transmit or disclose any of your personal data to any third party, including our group or affiliated companies, for direct marketing purposes.
When you give your consent (including no objection) in relation to the above use to us when provide the personal data, you represent that you have consented to our use of your personal data for the above purposes. In case you do not wish Lady M to so use personal data at any time, you may contact our data protection officer (through electronic mail at [*] or by phone at (852) [*]) to withdraw your consent or to change your mode of consent.
Besides, we may disclose your personal data if requested by authorities, courts or tribunals under applicable laws.

5. Revisions to this Privacy Policy
We may review this Privacy Policy from time to time and may update and amend the same. Any amendment, update or revision to this Privacy Policy shall be effective upon posting of the same in our website.

6. Governing law
The Privacy Policy shall be governed and construed by the laws of the Hong Kong Special Administrative Region of the People's Republic of China.

7. Language
In case there is any inconsistency between the Chinese and English version of this Policy, the English version shall prevail.